GoDaddy UX writing

At GoDaddy, I tackled a diverse set of projects, covering UX writing, brand development, product marketing, and more. I helped build the below design system and component library for GoDaddy`s Search Engine Results Page (SERP). The new system led to a 5% increase in our incremental conversion rate over 2 years.

This project, titled ‘Domain Activator’, aimed to activate the 20 million dormant domain names by guiding customers through the domain control center with clear language and tailored product recommendations based on their website needs. This led to a significant rise in customers linking products to their domains and a small uptick in domains listed on GoDaddy Auctions.

Here are additional projects that I worked on at GoDaddy:

• GoDaddy Registry Top Level Domain (TLD) rebrands — .TV, .Miami, .club, .Boston, .biz, .US, GoDaddy Registry Hub

-Established organizational and content strategies, determining the appropriate voice & tone, purpose, and messaging, based on audience and need.

-Directed creation of all narratives, taglines, definitions (including for visual direction), and user testing.

-Created the content for each TLD website.

-Collaborated with registry team (client), marketing manager, creative ops, creative director, and visual & UX designers.

• GoDaddy Registry Hub site (link)

-Established organizational and content strategies, determining the appropriate voice & tone, purpose, and messaging based on audience and need.

-Directed creation of all narratives, taglines, user testing, and style guide.

-Wrote all Home page copy and directed created the content for each TLD’s website.

-Collaborated with registry team (client), marketing manager, creative ops, creative director, visual & ux designers.

GoDaddy Brand Style Guide (link) — digital, but included a 165 page printed version

-Helped establish an organizational and content strategy for the guide.

-Write and/or edited most copy.

-Collaborated with brand chief, sr. creative directors, principal copy director, and visual & UX designers.

I wrote the copy for the GoDaddy Design Website, articulating the brand’s refreshed design language.

• GoDaddy Design Website